Ballantine's Day

Role: Concept, Art Direction, Copywriting.

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Tomato, tomatoe. Valentine’s, Ballantine’s. It’s a joke that writes itself, but it takes more than a simple pun to make a splash on social media on the 14th of Feb. 

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Using data from the previous year's Ballantine’s Day campaign, we saw that the most engaging content was one that leaned into the traditional theme of romance. So for 2020, Ballantine’s went all in.

Launching a set of social-first, puntastic, whisky themed chat-up lines next to the very best of the brand's cocktails; all set in a world drenched in 70s era kitsch and full of rhinestone romance. Hubba-hubba. 

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What started as a simple brief soon exploded into a full global takeover as we pitched to take the campaign into the new digital social media territories of Pinterest and Tinder. Pushing live over 16 assets into Ballantine’s key markets on Facebook, Instagram, Twitter, Pinterest, and Tinder the campaign results came in with some seriously sexy numbers: 

• 5.9 million people reached worldwide (UK, Spain, USA, Peru, Romania & Chile)

• Smashing Tinder advertising benchmarks by +44% with an average engagement rate of 10%

• Nearly 1million engagements across all digital touchpoints 

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