Hi, I'm Heidi.
I'm a Senior Creative, and then some.
Heidi Freebrey Lead Creative
Aptamil
Creating the stories for Aptamil’s Every Feed Has a Story campaign.
Ballantine's
Stay True Cities
Not just another branded content series.
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Activia #OddlySatisfying
Science-sational gut health content for the doom-scrolling generation.
Ballantine's Day
Tomato, tomatoe. Valentine’s, Ballantine’s. It’s a joke that writes itself, but it takes more than a simple pun to make a splash on social media on the 14th of Feb.
Ballantine's x Felipe Pantone
When production budget is only enough for a round of drinks, you re-use, re-cut & repurpose to create a feast of social content to support a global campaign.
Virgin Media
Press ads! Emails! Mailers! One man's junk mail is another man– er, copywriter's craft.
Talkmobile Social
Answering the call from a mobile provider's unmanned social page.
PADDLE Pop Max
Did you know that in Turkey, the Paddle Pop Max lion has more brand recognition than Mickey Mouse? Neither did I, until I launched Unilever’s portfolio of kids ice-creams global Facebook page.